Types of sales promotion

They promote greater consumer awareness of prices. The allowance takes the form of free merchandise rather than money. Sales promotions enable manufacturers to adjust short-term variations in supply and demand. This technique is routinely used in the marketing of cleaning products, food, and health and beauty aids to introduce a new or larger size.

Thus advertising and sales promotion though both are tools of promotion have very distinct role to play.

Not all of them even receive a monthly salary. Bulk Purchase Bulk purchase promotions give consumers a deal for buying more of a product.

Once they are offered purchase incentives, consumers and channel members get used to them and soon begin expecting them. Similarly, sales promotion is often used in the growth and maturity stages of the product life cycle to stimulate consumers and resellers to choose that product over the competition—rather than in the introduction stage, when mass advertising to build awareness might be more important.

Sales promotion

Rebates Rebates refer to systems that allow customers to obtain a refund of some of the purchase price. Coupons are generally issued along with the product. The company focuses its marketing communications efforts on consumers in the hope that it stimulates interest and demand for the product at the end-user level.

The buyer purchases the product and submits the evidence of purchase with entry form for contest. By obtaining prime positions in retail outlets iv. Buy back allowances Allowances are granted to buyers on the basis of their previous purchases.

It aims at stimulating consumers. They may try a branded tea during a week and when money is spent on a branded fairness cream, for example, in some other week, they may balance this expenditure by using loose tea. Sun-feast is a relatively new biscuit brand. Samples Samples are one of the most important tools of sales promotion.

Compared to advertising, sales promotions yield faster and more measurable responses in sales. Coupons Coupons give people a discount on a certain product or service.

They may be distributed door to door, by mail or they may be inserted in packages. As part of the promotional campaign, the BBC has agreed a deal with toy maker Fisher-Price to market products based on the show, which it hopes will emulate the popularity of the Tweenies.

These offers provide instant gratification, plus there is no confusion about returning coupons or box tops, or saving bar codes or proofs of purchase. Many types of advertisements can be used to notify consumers of upcoming discounts, including fliers and newspaper and television ads.


You can run promotions on popular items to increase traffic or to give consumers a reason to try something new and different. For example, give away a free blood pressure monitor with the purchase of a new fitness watch.

The main consumer promotion tools include samples, coupons, demonstration, contests, cash refund offer, premium, etc. Solar-powered, animated light in motion. The Advertising and Promotion Challenge.

Present details to sales force, retailers, etc. Right Digit Effect[ edit ] The right digit effect focuses on the right digits of prices when the left digits are the same. Demonstrations are provided free of cost.

Types of Sales Promotions

Another opinion is that Sales Promotions provide a number of benefits that are important to manufacturers as well as consumers. For example, buy five bags of chips to get 10 percent off.

Moreover, distributing samples to customers also involves expenditure. POP displays also provide or remind consumers about important decision information, such as the product's name, appearance, and sizes. Furthermore, participation in contests is very low compared to sweepstakes, since they Types of sales promotion some sort of skill or ability.

There are two categories of sales promotion: On the other hand sales promotion is a direct method, which encourages the customers to come and buy the product. Adding a discount to your products is possibly the most popular type of promotion. Customers love to grab a bargain, so it makes sense to offer discounts every now and then.

When it comes to deciding the way you choose to promote - % vs $ - think about what will look more attractive to the buyer. The Top 10 Most Popular Types of Sales Promotions. When it comes to promotions for your ecommerce store, how can you be sure you’re getting it right?

Adding a discount to your products is possibly the most popular type of promotion. Customers love to grab a bargain, so it makes sense to offer discounts every now and then.

When it comes to. Sales promotions targeted at retailers and wholesale are called trade sales promotions. Sales promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational customers to stimulate immediate sales.

Sales promotion is one of the forms of promotions or marketing communications used by organizations to communicate with the marketplace. Together with advertising, public relations and personal selling – sales promotion makes up the promotions mix or the marketing communications mix of a company.

There are three types of sales promotion strategies’. Push, Pull or a combination of the two. A push promotional strategy makes use of*a company’s sales force and trade promotion activities to create consumer demand for a product. It involves convincing trade intermediary channel members to push.

Consumer sales promotions encompass a variety of short-term promotional techniques designed to induce customers to respond in some way. The most popular consumer sales promotions are directly associated with product purchasing.

Types of sales promotion
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9 Types of Consumer Sales Promotion Tools